What a Publicist or Assistant Should Send Before a Makeup Call

The smoothest makeup calls are decided before anyone opens a kit. If you book glam for talent or a principal, this one message saves three follow-ups and protects your run-of-show.

The checklist

• Date and call time — plus the hard out. Ready-by time matters more than start time.
• Location — hotel, residence, studio or venue, with parking/loading notes and any security or NDA process at the door.
• The occasion — junket, carpet, taping, shoot, appearance. Each implies a different camera environment, and the camera decides the makeup.
• Who's in the chair — how many people, and whether the day includes both makeup and grooming.
• The rest of the team — hair and styling contacts so timing coordinates itself in one thread.
• References — a recent look the client loved (or hated) is worth a thousand adjectives.
• Skin and sensitivity notes — allergies, sensitivities, anything the client wants handled a specific way.
• Usage context — where the images or footage will live. A 4K streaming interview and a print editorial want different faces.
• Touch-up needs — should the artist stay through the carpet, the show, the junket? Standby is bookable; mid-event surprises are not.

What comes back

A fast confirmation with arrival time, setup needs (a chair and decent light — negotiable), realistic per-person timing, and zero drama. Names, schedules and images stay confidential by default; NDAs are routine.

The one thing that derails days

Compressed windows nobody flagged. If the schedule has moved and forty-five minutes became twenty, say so — a good artist re-scopes the look to the time and the client still walks out camera-ready. Surprises, not constraints, are the enemy.

Booking for talent? Start here: Celebrity & Publicity Makeup.